There are several easy and quick ways you can protect your reputation on Facebook. The most important one is to make sure you regularly change and update your Facebook password. This might seem like no big deal and something that wouldn’t affect your reputation but if someone gets a hold of your account maliciously they can post disparaging and slanderous pictures, updates and comments. This type of hack can be extremely damaging to your reputation as it looks like it was you who was making these offensive comments.
Another way to protect your reputation is to understand and fully implement the facebook privacy settings. This will allow you to decide who should and who should not be able to view your comments, wall, pictures, etc.
Your reputation is something very easily lost and not something you can easily get back. You should remember that and be cautious every time you post a comment or picture to Facebook that might potentially be embarrassing, taken the wrong way or out of context or puts you in an unfavorable position.
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P.S. If you are not on Facebook, you might be missing out on some huge profits!