You might be wondering if Facebook is really a workable platform for business owners these days. Many business people believe that Facebook is really more of a place for old high school buddies and long-lost co-workers to get together and chat about what they are doing these days.
The truth is that Facebook CAN be a place to build your business while also building rapport with prospects and clients.
So, how do you know if Facebook will work for you?
–>>Is your niche a BTB (business-to-business) or BTC (business-to-consumer) setup?
This is a very important point to understand. If you operate in the BTC space, Facebook can be a great way to connect with consumers on their turf while they are in a relaxed mode. The key to understand is that Facebook must be a “no hard sell” zone!
If you try to use Facebook as your own personal selling marketplace, you will get nowhere fast. Instead, Facebook should be a long-term strategy that will build your brand, your reputation and your future relationships.
Want to learn more about how to use Facebook to your full advantage? Contact us today so we can share some of our super secret Facebook tactics with you.