Today, we want to talk a little bit about article marketing. You might have heard this term before, but you didn’t really know how it applied to your own business. The truth is, we have seen some businesses go from zero to huge success just because of article marketing.
–>> What is article marketing?
It is the act of writing articles about particular topics and then distributing those articles to a certain kind of site as a way of getting both links and traffic back to your own site.
For instance, let’s say you are in the real estate business. You might decide to write an article titled, “Ten Things You Must Do Before Your Put Your Home Up For Sale”. The article might be 400-500 words long, and you would include a link back to your site at the end. This area is normally called the “resource box”.
In your resource box, you would use anchor text (keyword text). You might say something like, “For ten more crucial tips that you need to know before selling your home, come visit my site….” You get the idea.
This helps you do two things. First, it helps you get more back links to your site because you will be posting these articles on article distribution sites. Secondly, it helps you get more traffic as readers will click through to get more information.
Article marketing can be a great way to start marketing your website online, and it works for any niche or industry! It also has a great snowball effect because you just continue to add more and more content to the web that will lead people back to your site.