You may have heard the term PPC, which means pay per click. This is where you would pay for a certain number of clicks on your ads that usually run at the top and sides of the Google search page. You’ve probably seen these ads that surround the search results when you put in keywords to search.
The companies that run these ads are paying by the click. That doesn’t mean that the person who clicks on their ad necessarily bought their product or service, however. They are simply going off the idea that if they get enough volume to their site, the ads will pay off.
Depending upon the niche and keyword selection, you might be paying anywhere from five cents to $25 or more per click. Obviously, this can get very expensive if you’re in a competitive niche. However, if your niche also pays huge dividends then the payoff might be great. It really is something that you have to test. Anyone who runs a PPC campaign for you needs to do split testing to see which ads work the best for you so that you can make sure you’re not unnecessarily paying for worthless traffic.
Some businesses choose not to use the PPC model simply because it cannot be predicted how many actual customers you’ll get from your efforts. You may decide that you don’t want to put your money into PPC at first. Instead, you might start with some free traffic methods such as article and video marketing. If you can get your site to rank in the number one or two position on the front page of Google for your keyword terms, you will have avoided paying for PPC altogether.
As with anything, you have to weigh the pros and cons of whether PPC will work for your business.